Articles and guides

Browse service guides, product updates, order rules and public analytics articles.

TikTok Live Moderator and Comment Management SOP

Clarify comment filtering, common questions, violation handling, product switching, technical anomalies, and customer service escalation. Moderators should not publicly read orders or personal information, nor should they make unauthorized commitments regarding inventory, price, or results. This article provides actionable steps, metric tables, hypothetical cases, and judgment boundaries.

How to Manage TikTok Live Product Pinning: Pin What You Talk About

Platform courses state that one product is pinned at a time. Operationally, the current talk track, the screen, and the pinned product should stay consistent; announce switches verbally beforehand, and have a collaborator verify inventory and variants. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

How to Design a TikTok Live Script Loop: New Viewers Can Understand Anytime

Viewers enter at different times. You can use "welcome and topic—problem demo—limits and specs—product entry—Q&A" as a repeatable unit, updating cases and questions each round to avoid mechanically reciting a script. This article provides executable steps, a metrics table, a hypothetical case, and judgment boundaries.

How to Make a TikTok Live Teaser Video: Timing, Theme, and Product Promises

Not enough. You should explain who the live stream solves what problem for, the time and time zone, what will be demonstrated, and any necessary limitations, and ensure the products match the actual live stream arrangements. Timing suggestions in courses for different markets can be used as reference, but cannot be treated as a universal algorithm rule. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

TikTok Live Preflight Checklist: Set, Products, Script, and Collaboration

Check account and regional features, network, lighting, audio, backup devices, product status, script, host and collaborators, comment management, and warm-up videos. For specific market rules, refer to the current Seller Center. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

How to Determine TikTok Creative Fatigue: First Rule Out Audience and Budget Changes

First check whether frequency, audience, budget, campaign stage, product, and landing page have changed. If early views, clicks, and conversions continue to decline under similar conditions, then update the opening, demo, or proof step by step. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

How to Make a TikTok Comment Reply Video: Preserve Context and Question Boundaries

Not necessarily. Prioritize questions that can be answered publicly, represent genuine questions, and will not expose personal information. Restate the necessary context at the start of the video, give a conditional answer, and explain which situations require further confirmation. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.