Articles and guides

Browse service guides, product updates, order rules and public analytics articles.

How to Review TikTok Showcase Data: What to Look at After Product Clicks

A click only means the user moved to the next step. You also need to check product page views, add-to-cart, purchases, refunds, out-of-stock, and related content to determine whether it is an interest issue, an information issue, or a fulfillment issue. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

How to Keep TikTok Videos, Product Cards, and Showcases Consistent

Users may see different specifications, prices, or inventory on the product page, leading to exits, mistaken purchases, and after-sales issues. Before publishing, verify item ID, variants, price expression, applicable conditions, and inventory status item by item. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

How to Order TikTok Showcase Products: By User Task, Not Commission

Place the products that best match the account's recent main content and clear demand, with stable inventory and information. Ordering can be organized by use task, series, or purchase stage, and commission level should not be the only criterion. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

TikTok Showcase Product Assortment: Hero Products, Comparison Products, and Complementary Products

Not necessarily. Prioritize keeping products that are consistent in positioning, have stable inventory, complete information, and can be explained by content. Use hero products to carry core demand, comparison products to answer choice questions, and complementary products to serve related scenarios. This article provides actionable steps, a metrics table, hypothetical cases, and judgment boundaries.

TikTok Shoppable Short Video Funnel: How to Break It Down from View to Payment

Break it down into at least view, product click, product page view, add to cart, checkout, and payment, and record refunds separately. Each stage corresponds to a different question, and you cannot use the final sale to infer that all preceding content was correct. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

TikTok and GA Conversion Data Don't Match: 4 Common Causes

First verify the attribution window, time zone, conversion time, and touchpoint definitions, then check the in-app browser, UTM, and event reporting. The two systems serve different measurement purposes, so the data does not have to be exactly equal. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.