Articles and guides

Browse service guides, product updates, order rules and public analytics articles.

How to Review TikTok Organic Sales and Paid Promotion Separately

The overall business report can be aggregated, but content reviews must label organic, paid, and affiliate sources and note the attribution window. Otherwise, a budget increase may be mistakenly written up as organic content growth. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

How to Feed TikTok Return Reasons Back Into Content: Turn After-Sales Into Topic Ideas

You can use problem types to guide content, but do not disclose individual orders or sensitive information. Anonymously categorize the reasons, distinguish misunderstanding, specification mismatch, fulfillment issues, and quality issues, then decide whether to supplement content, revise the detail page, or change the product. This article provides actionable steps, a metrics table, hypothetical cases, and judgment boundaries.

How to Test TikTok Selling Pricing and Discounts: Don't Only Look at GMV

Not enough. You also need to combine order count, average order value, discount cost, ad spend, refunds, fulfillment cost, and new vs. returning customer structure. Different campaigns must be compared under the same attribution and statistical time zone. This article provides executable steps, a metrics table, a hypothetical case, and judgment boundaries.

TikTok Shop Product Detail Page Checklist: Videos Get Traffic but Don't Convert

First check whether the video promise matches the product page title, main image, specifications, price, inventory, shipping, and return conditions, then look at the drop-off between add-to-cart and payment. Don't just keep adding traffic to cover up page issues. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

How to Screen TikTok Affiliate Creators: Look at Audience and Content Fit

No. You should check content topics, audience regions, expression style, historical commercial content, engagement quality, and compliance records, then validate with small-scale collaborations. Follower size alone cannot indicate purchase fit. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.

TikTok Product Demo Script: How to Show Selling Points Without Exaggerating

First explain the applicable audience and the specific problem, then use an observable process to show the key differences, and finally explain limitations, specifications, and the purchase entry point. Discounts can assist decision-making, but they cannot replace product evidence. This article provides actionable steps, a metrics table, a hypothetical case, and judgment boundaries.