Articles and guides

Browse service guides, product updates, order rules and public analytics articles.

How to Create a TikTok Analytics Weekly Report: From Views to Effective Action

First write down this week's business goal, then record content volume, views or reach within a comparable observation period, target engagement, and attributable actions. All metrics should retain the platform's original field names, time ranges, and data sources; fields that cannot be obtained should be marked as unavailable. This article provides executable steps, a metrics table, a hypothetical case, and judgment boundaries.

Facebook Original Content: Reviewing Pages, Reels and Business Results

Turn Facebook’s official guidance on original content into a practical workflow for planning topics, documenting assets and reviewing Page performance. Distinguish original production and meaningful contributions from simple reposting, and track content engagement separately from business inquiries.

LinkedIn Company Pages: From Impressions to Qualified B2B Leads

Build a LinkedIn Company Page review framework for B2B teams, distinguish content exposure, members reached, clicks, page visits, and follower demographics, and explain that clicks do not necessarily equal off-site visits. Provides a target audience record sheet, lead definitions, and a small-sample hypothetical case to help determine whether content reaches the truly relevant people.

Reddit for Brands: Community Rules, Self-Promotion and Useful Discussion

A participation process for brands and content teams preparing to enter Reddit: read community rules first, then choose content that solves a problem on its own, clearly disclose affiliations, and review based on discussion quality and follow-up demand. Explains why "10% self-promotion" cannot be treated as a site-wide pass, with a pre-post checklist.

Telegram Channel Review: Views, Subscribers and Content Engagement

For Telegram channel administrators, this explains why message views may exceed the number of subscribers, distinguishes channel broadcasts from discussion group interactions, and provides a method for recording views, subscriber changes, and link actions by publish age. Includes custom ratio calculations and a welcome content checklist for new subscribers.

Understanding X View Counts: Views, Engagement and Website Visits

Explains the counting boundaries of public view counts on X (Twitter), why views are not unique readers, and how to record replies, reposts, and off-platform visits. Provides hypothetical cases with formulas and a content testing table to help teams avoid judging communication quality or business conversion by a single view count.

Instagram Reels: Review Views, Saves, Shares and Inquiries

Build a review method for Instagram content operations from views to inquiries. Distinguish plays, watch time, and business results, explain what tutorials, product demos, and brand content are each suited to record, and use clearly labeled examples to demonstrate how to compare save ratios with inquiry quality.