Articles and guides

Browse service guides, product updates, order rules and public analytics articles.

YouTube Analytics: Diagnose Impressions, CTR and Audience Retention

Diagnose YouTube video performance across the 3 stages of impressions, clicks, and views, explain why a drop in click-through rate is not necessarily a bad thing, and how to choose the next step by combining traffic sources, retention curves, and content types. Includes hypothetical data calculations, a title and thumbnail checklist, and the boundaries for comparing long-form videos and Shorts.

TikTok Content Review: From Audience Questions to Video Tests

For TikTok creators and operators, establish a topic selection process of "user questions—video expression—results retrospective." Explains how to organize comment requests, compare similar posts, and record observation windows, and provides a directly reusable test sheet and judgment examples to help distinguish views, engagement, and business results.